Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料网 Course Catalogue at .
Overview
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Fall 2024, Winter 2025
Instructors: Jo, Myung-Soo (Fall) Mookerjee, Sid (Winter)
