Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料网 Course Catalogue at .
Vue d'ensemble
Marketing : Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and loyalty. Focus is on service marketing in the private and public sectors.
Terms: Automne 2024
Instructors: Letovsky, Steven (Fall)
Not open to students who have taken CMR2 543.
