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Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料网 Course Catalogue at .

MRKT 632 Driving Sales Strategy (3 unit茅s)

Offered by: Gestion (Facult茅 de gestion Desautels)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : The principles of effective sales management that will deliver revenues in the face of challenges such as increased competition, reduced product differentiation, and technological disruption of markets. Sales force management as a key component of the firm鈥檚 total marketing effort.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

  • Restrictions: Not open to students who have taken MRKT 691 when topic was "Sales Management".

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